New York for Love 

In the 1930s, the perfume house went out across the Atlantic for the most beautiful reason in the world: Albert Krigler's granddaughter fell in love with an American. She marries and lives in Upstate New York, with her husband.

Her love for Provence is expressed in her fragrance Juicy Jasmine 30 that immortalized emotions and longingness for it. But whenever she goes to Manhattan, she surely gives a visit to their favorite hotel, The Plaza. There, she finally comes to talks with the manager. And she convinced him that the hotel needs a fragrance boudoir à la Krigler. So she opened the first Krigler Boutique in 1931, the first shop in the USA - in a hotel, like Albert did in Berlin. Krigler is known as the perfumer in The Plaza, a sure step towards the Cult status.

The first American fragrance is America One 31. And one of the first to wear it is one of the most important American writers. However, it is only later that it is really known as the 'scent of Presidents'. Nomen est omen. Lieber Gustav 14 is also rediscovered in the 1930s - by an acquaintance of Albert, who is still known as one of the German film Icons. She loved to wear it - and thus it became the first unisex - fragrance. And so the perfume House of Krigler was the topic amongst her friends worldwide.

In the 1940s, Krigler continued to expand in the US market. While Albert made a declaration of love to San Remo with Dolce Tuberose 43; his granddaughter made in the United States the Manhattan Rose 44. A very natural mixture of roses from the old and the new home as a symbol of French-American friendship. And the fragrance with which she continues to cultivate Krigler's storytelling.

In the 1950s, a young actress visited the Krigler Store in the Plaza and immediately fell in love with Chateau Krigler 12. Afterwards, the journalist will ask her to which she attributes her success. “To my lucky charm Chateau Krigler ”, she answered. Then all the major magazines featured the perfume house - Krigler on the It-list!

Albert, now in his nineties, is traveling again and goes to the Philippines. He was interested in a terrain on which the high quality patchouli plants grown and under special protection should be provided.

His homage to the wonderful perfume and this trip is Lovely Patchouli 55. It should be the last one; a scent that his daughter completes after his death.

It became one of the greatest Krigler's iconic creations! After that, another signature engagement scent was created. A very famous billionaire at that time proposed to a certain, also very famous, lady inside The Plaza.

Even after sixty years this iconic fragrance lost none of its fascination - especially when the film was made about her and came to the cinemas. The scent was in such demand, there was a waiting list for the parfum for a long period of time. The atelier in France was so overwhelmed, they had to work nights to fulfill the orders.

From then on, Albert's daughter Lea mainly focuses on Bespoke Perfumes and does business merely in the United States, however always in the focus with the best formulations, with the right spirit and the highest quality.